Warner Bros. Discovery Sale Timeline Tightens as Bidding War Looms
Warner Bros. Discovery (WBD) has set a Christmas 2025 deadline to resolve its ownership future, sparking immediate market reactions. Shares edged upward Wednesday as the entertainment giant confirmed plans to announce a buyer or breakup plan before this year's holidays. The accelerated timeline pressures potential acquirers, with Paramount Skydance (PSKY) and Netflix (NFLX) already preparing bids.
Paramount emerges as the most aggressive suitor, reportedly considering an end-run directly to shareholders if negotiations stall. Warner's management appears wary of this tactic, but the compressed schedule leaves little room for delay. Industry analysts anticipate intensified bidding activity in coming weeks, with multiple media conglomerates likely to join the fray.